Eggs themselves are often seen as a symbol of life. We are very happy to announce the second project on SmartAid: The Power of Eggs, turning SmartAid into a platform. With the Egg Campaign our partner, the YOU Foundation, is collecting donations to ensure food security of families in West Africa. The raised funds will be used to buy hens and cocks, which will be given to vulnerable community members. Further, recipients will get trained on modern poultry farming techniques as wells as on healthy nutrition. Starting stock breeding offers a way for West African families to ensure their future meals. Eggs contain essential proteins and minerals, which are especially important for pregnant women and the healthy development of children over 6 months. The long term impact of the Egg Campaign exceeds food security. Selling additional eggs and products on the market can be the start in a self-sustained future.
To help as many people as possible, we need to spread the word of this impactful campaign. We are excited to announce that we are not alone in this task. Many thanks to denkwerk GmbH for creating an additional landing page for the Egg Campaign, which can be visited under https://ei-kampagne.com. Here, we implemented for the first time our SmartAid – Traceable Donation Payment Button on an external webpage. This provides also donors, which come over third-party landing pages, with a donation code and allows to track the journey of their kind giving with via their personal SmartAid donation tracker.
Further, a big “Thank You” goes out to Ströer Digital Media GmbH, which not only created this great clip but also sponsors advertising time on their info screen in Munich, German. The 10-sec this spot will be presented to thousands of commuters every 10min in Munich’s metro stations.
Now it is up to you! Support this campaign and help to provide food security in West Africa. Donate over SmartAid and tell your friends about it. Together we can turn this world into a better place for everyone.